Branding. Wayfinder & Signage Design.
The Paper Mill Collective is a group of artists and craft makers located within the old paper mill complex at Fyansford, Geelong. Current audience include fellow artist members and their network. As identified in brand discovery, the two persona profiles include Helen, a self-funded retiree and Samuel, a teacher family man. Helen’s path to purchase is a visit to the nearby Provenance Wine. While Samuel who is pretty tech savvy found the Paper Mill Collective via Facebook. New potential audience can include a wider reach of like-minded people. Buyers of quality craft via social media might be a good consideration. Client wants a natural look and the ability to create some collateral with his own hands. Mandatories include logo redesign, signage design and flyer designs.