The Papermill Artisans is a group of artists and craft makers located within the old paper mill complex at Fyansford, Geelong. 

The client was looking for a new logo and new signage and were open to getting a new name as well as other marketing collateral that may improve sales. Current audience include fellow artist members and their network. As identified in brand discovery, the two persona profiles include a self-funded retiree and a teacher/family man. New potential audience can include a wider reach of likeminded people. Buyers of quality craft via social media were considered. Mandatories include logo redesign, signage design and flyer designs.

My solution was chosen from a branding pitch of amongst 7 other students in 2020, eventually getting booked to do the rest of the marketing activity on a paid capacity in 2021. The design is bold, eye-catching, authentic and contemporary.