Branding & Multimedia Production Concept
This hypothetical rebranding project was a complex multimedia production. Competitor, client and customer research informed the campaign. The primary masterbrand seeks to evoke notions of contemporary with just a hint of the old. It is based on mountain pepper shrub native to woodlands and the cool temperate rainforest of south-eastern Australia.
The geometric shapes, specifically the two triangles embedded in the typography, reference a sense of contemporary stylistics. The triangle is an important shape in the culinary world as an efficient kitchen is often designed in this way positioning the three main work areas at its intersections. These are the sink, the stove and the refrigerator. The number of leaves is 7 and the berries, 8 representing the year 1978 when the Davidson Restaurant was established.